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Builder Incentives

October 03, 20252 min read

Home with great incentives listed

Unlocking the Power of Builder Incentives in Utah

At Banner Real Estate Agents, few things get us more excited than helping our clients land the best possible deal on a new home. One of the biggest hidden gems in Utah’s market right now? Builder incentives.

If you’re shopping for a brand-new home, these incentives can save you tens of thousands of dollars — but only if you know how to take advantage of them. Here’s what they are, how they work, and why now is a golden opportunity for buyers.


What Are Builder Incentives?

When a builder puts up new homes, they want to keep sales moving quickly. To attract buyers and compete with resale homes, they often offer special financing options, discounted interest rates, or concessions (credits) at closing.

These incentives are powerful tools that can make your monthly payment lower, reduce your upfront cash outlay, or give you flexibility to cover other expenses.


Why Builder Incentives Matter

  • Lower Monthly Payments: A small difference in interest rates can mean hundreds of dollars per month saved.

  • More Buying Power: Lower rates or credits let you qualify for more home while keeping your payment affordable.

  • Cash Back at Closing: Concessions can cover closing costs, upgrades, or even help buy down your rate further.

  • Less Stress: Many incentives simplify the financing process since builders often work with preferred lenders.


Real Incentives We’ve Seen Lately

Here in Utah, builders are rolling out some of the most attractive offers we’ve seen in years. Recent examples include:

  • 3.875% on a 7/6 ARM – giving buyers a super-low starting rate with flexibility to refinance later.

  • 4.5% on a 30-year fixed loan – a rock-solid option in today’s market.

  • Up to 9% in builder concessions – credits you can use for closing costs, interest rate buydowns, or even upgrades inside your new home.

Imagine walking into your brand-new home with a lower payment and thousands of dollars in builder-paid credits. That’s the kind of opportunity builder incentives unlock.


Why Work With Banner Real Estate Agents?

While incentives are exciting, they can also be confusing. Not every offer is the same, and sometimes what looks like a great deal on paper might not be the best fit for your long-term goals.

At Banner Real Estate Agents, we:

  • Stay on top of every builder promotion across Utah.

  • Break down the numbers so you know exactly how much you’re saving.

  • Negotiate with builders to maximize concessions for our clients.

  • Help you line up financing so you don’t miss out on short-term incentive windows.


Don’t Miss Out

The reality is, builder incentives change often — sometimes monthly, sometimes weekly. If you’re considering buying new construction in Utah, now is the time to explore what’s available.

At Banner Real Estate Agents, we’ll help you cut through the noise and get the best deal possible — whether that’s a 3.875% ARM, a 4.5% fixed loan, or thousands in concessions toward your dream home.

Ready to explore builder incentives? Let’s talk.

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