Working with a builder? You need an agent!
Why You Need Your Own Representation When Buying a New Construction Home
The Truth About Builder Sales Agents
When you walk into a new model home, the friendly person greeting you is a builder’s representative — and their job is to protect the builder’s interests, not yours. They’re knowledgeable, professional, and often very helpful — but they work for the builder, not for you.
That means the builder’s agent:
Represents the seller (the builder)
Is contractually obligated to get the best deal for the builder
Will use the builder’s preferred contract and terms
If you don’t have your own agent, you’re essentially navigating a multi-hundred-thousand-dollar purchase without anyone in your corner.
How a Buyer’s Agent Protects You
When you work with Banner Real Estate Agents, you gain your own representation and advocate through every step of the process. Our team helps you:
✅ Negotiate price and incentives: Builders often offer rate buydowns, closing cost credits, or design-studio upgrades. We know how to structure offers so you get the maximum value from those incentives — not just what’s on the flyer.
✅ Review contracts and timelines: Builder contracts are written to favor the builder. We make sure you understand every clause — from construction delays to warranty coverage — and help you push back when needed.
✅ Coordinate inspections and walkthroughs: Even new homes can have issues. We recommend independent inspections at key stages to ensure quality and protect your investment.
✅ Provide local expertise: We track every major builder community in Utah — from Richmond American and Ivory to Visionary and Century Communities — along with current promotions, rate programs, and lot availability.
“But the Builder Said I Don’t Need an Agent…”
Builders sometimes suggest skipping your own agent to “save money.” In reality, the commission for your buyer’s agent is typically already built into the sale price. If you go unrepresented, that money usually stays with the builder — not you.
Having a skilled local agent costs you nothing extra, but it could save you thousands in incentives, design credits, or repair costs.
Why Work With Banner Real Estate Agents
At Banner Real Estate Agents, we specialize in Utah new construction and builder relationships. Our Builder Database tracks every current incentive — from 3.875% 7-year ARMs to 9% seller concessions — so you can compare your options with clarity and confidence.
Final Thoughts
Buying new construction can be an amazing experience — brand-new home, customizable finishes, builder warranties — but only if you have the right guidance. Before you visit any model home, reach out to our team. We’ll register you properly with the builder and make sure your interests come first, from the first walkthrough to the final signature.
📞 Contact Banner Real Estate Agents today to tour Utah’s top new-construction communities and make sure you’re represented every step of the way.
