Call or text us at 435-491-0615
Sell your Utah home with a clear plan, honest pricing, and marketing that fits your goals.
Three full-service listing programs. One straightforward conversation about what your home is worth, what it will take to sell it well, and what you will actually walk away with.
No obligation. Cancel any time after you list.
Choose your program
- Pricing built on local data, not guesswork
- Top producing team at Platinum Real Estate Professionals
- Seller can cancel at any time
- Local Utah team with a full support network
Most sellers ask what the commission is. The better question is what you will net.
The listing fee is one line on your closing statement. Three other things usually move your bottom line far more, and they are exactly what your listing team controls.
Clear numbers. Honest guidance. A simple plan.
The price you actually get
Pricing right on day one and putting the home in front of the most qualified buyers is how you protect your equity. Overpricing and thin marketing are how homes end up chasing the market down.
How long it sits
Every extra month means another mortgage payment, utilities, insurance, and a listing that starts to look stale to buyers.
The terms you negotiate
Concessions, repair requests, appraisal gaps, and closing timelines can swing thousands of dollars. Strong negotiation pays for itself here.
Three programs. Every one is full service.
Pick the level of marketing your home and timeline call for. We will help you choose in your consultation, and we will tell you honestly if a lower tier is the smarter fit.
Essentials
Everything a well-run listing needs: honest pricing, a prep plan, great photos, and full exposure.
- Expert representation & negotiation
- Data-driven pricing & net proceeds analysis
- Pre-listing walkthrough & prep plan
- Professional photography
- Aerial drone photography
- Yard sign & Bluetooth lockbox
- MLS, 500+ websites & social media
- Access to our Trust Partner Network
Enhanced
More reach and more buyer traffic. Video, Zillow Showcase, two open houses, and paid ads working for you.
- Everything in Essentials, plus:
- Stunning listing videography
- Showcase listing on Zillow
- 3D tour & interactive floor plan
- Agent-hosted open house
- Prime-time open house
- Virtual staging
- Paid social media ads
Premium
Every advantage we offer. Find issues before buyers do, present the home at its best, and push the widest reach.
- Everything in Enhanced, plus:
- Pre-listing professional inspection
- In-home staging consultation
- Twilight photography
- Additional open house
- Neighborhood postcard mailer
- Expanded paid social campaign
- Weekly marketing performance report
Zillow Showcase listings sell for 2% more on average, according to Zillow. Results vary and are not guaranteed.
| What's included | Essentials1.99% | Enhanced2.49% | Premium2.99% |
|---|
See your estimated net under each program.
A quick, simplified estimate. In your consultation we build a real net sheet with your payoff, title fees, taxes, and local market data.
Negotiated with each offer. Enter 0 if you do not plan to offer any.
Title, escrow, prorations, and any seller concessions. Roughly 1% to 2% is a common starting assumption.
Estimates only, for illustration. Not an appraisal, a guarantee of sale price, or a substitute for a written net sheet. Actual costs vary by contract, lender, title company, and timing.
Get My Personalized Net SheetEvery feature has a job.
Here is what the bigger line items do for your sale, so you can decide which ones matter for your home.
Pricing & net proceeds analysis
We price from recent comparable sales, active competition, and absorption in your area, then show you the estimated net at different price points so you choose a strategy with your eyes open.
Pre-listing walkthrough & prep plan
We walk the home with you and give you a short, prioritized list: what to fix, what to leave alone, and what is worth the money before photos.
Professional & aerial photography
Photos are the first showing. Drone shots show the lot, views, and location context that ground-level photos cannot.
Zillow Showcase
Zillow's premium listing format with a larger high-resolution gallery, 3D tour, and interactive floor plan that let buyers explore the home before they book a showing.
Videography & paid social ads
A listing video gives buyers a feel for the flow of the home. Paid ads put it in front of active local buyers instead of waiting for them to find it.
Open houses & virtual staging
Open houses concentrate buyer traffic on launch weekend. Virtual staging helps buyers picture empty or awkward rooms furnished and functional.
Pre-listing inspection
Find issues before a buyer's inspector does. You decide what to fix or disclose on your terms, which means fewer surprises and less leverage for buyers to renegotiate.
Staging consult & twilight photos
An in-home staging consultation using what you already own, plus twilight photos that make exteriors and lighting stand out in search results.
Mailers, expanded ads & reporting
Postcards to surrounding neighbors, a larger ad campaign with retargeting, and a weekly report showing views, clicks, showings, and feedback.
An honest guide to choosing.
The right program depends on your home, your price point, and how much competition you are up against. Here is how we usually think about it.
Essentials
1.99%- Your home is move-in ready and priced to the market
- Inventory is tight in your area and buyers are active
- You want a full-service listing with a lean marketing budget
Enhanced
2.49% · most popular- You are competing with several similar listings nearby
- Your home has features that photos alone do not capture
- You want maximum online exposure in the first two weeks
Premium
2.99%- Higher price point, unique property, or a slower segment
- You want to know about repair issues before buyers do
- You want every lever pulled and weekly data on how it is working
From first conversation to closing day.
Pricing & net review
We review the data, your goals, and your estimated net at a few price points.
Prep plan
Walkthrough, prioritized to-do list, and the program that fits your home.
Launch
Photos, media, and your listing go live on MLS, 500+ sites, and social.
Showings & offers
We share feedback, compare every offer on net terms, and negotiate for you.
Close
We manage inspection, appraisal, and deadlines through closing day.
How our fees work.
Your listing fee
1.99%, 2.49%, or 2.99% of the sale price depending on the program you choose. It covers our representation and the marketing in that program.
Buyer agent compensation
Not included in your listing fee. It is negotiated with each offer, and we will walk you through your options before you list.
If we bring the buyer
If the Banner Team also represents the buyer, 1% is added at closing for that representation.
Cancel any time
If you are not happy with how things are going, you can cancel. We would rather earn your business every week.
Local agents. One clear plan.
You work with a team that shares systems, buyers, and market data, so your listing never depends on one person's schedule.
Straight answers.
Why not just pick the lowest percentage?
Sometimes that is the right call, and we will tell you when it is. But the fee is only one part of your net. If more exposure helps you sell faster or with fewer concessions, a higher tier can leave you with the same or more money. Use the calculator above, then let us run it with real numbers for your home.
Does the listing fee include the buyer's agent?
No. Buyer agent compensation is negotiated separately with each offer. We will explain how that works today and help you decide what, if anything, to offer up front.
What happens if your team finds the buyer?
If a Banner agent also represents the buyer, 1% is added at closing for that side of the transaction. You will see it on your estimated net sheet before you ever sign.
Can I cancel my listing?
Yes. Sellers can cancel at any time. We want to keep your listing because we are doing a good job, not because a contract says so.
How do you decide on a list price?
We look at recent comparable sales, active and pending competition, days on market in your segment, and condition. Then we show you a price range and your estimated net at each point so the decision is yours.
What is a Zillow Showcase listing?
It is Zillow's premium listing format, with a larger high-resolution photo gallery, an interactive floor plan, and a 3D tour. According to Zillow, Showcase listings sell for 2% more on average. Results vary and are not guaranteed. It is included in Enhanced and Premium.
Is a pre-listing inspection worth it?
For many homes, yes. It lets you find and address issues on your timeline and your budget, instead of negotiating them under deadline pressure after a buyer's inspection. It is included in Premium, and we can talk through whether it makes sense for your home either way.
How soon can my home be on the market?
It depends on how much prep your home needs. After the walkthrough we will give you a target launch date and a short checklist to hit it.
Get your pricing & net proceeds review.
Thinking about selling in the next year? Start here. No pressure, no obligation, just clear numbers and an honest recommendation.
- A data-backed price range for your home
- Your estimated net under each Savvy Seller Program
- A short prep list: what to fix, what to skip
- Our honest recommendation on timing and which program fits
Got it. Thank you!
A Banner agent will reach out within one business day to set up your review. Want to talk sooner? Call or text 435-491-0615.
Banner Real Estate Agents is the top producing team at Platinum Real Estate Professionals PLLC. [email protected] · 435-491-0615 · bannerrealestateagents.com
Commissions and fees are not set by law and are fully negotiable. Zillow Showcase statistic per Zillow; results vary and are not guaranteed. Equal Housing Opportunity.
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